Could be energy efficiency funny?

Funtheory.com was a competition sponsorized by Volkswagen, dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. ”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here: http://www.thefuntheory.com/piano-staircase And if we stop the escalator when nobody is using it, the energy cost reduction is substantial. People’s behaviour is responsible for more than 40% of companies’ inefficiencies. Is fun one of the ways to improve energy performance in your organization? In DinamE we help private & public organizations to align behaviours to energy strategy.